Google Website Optimizer Out of Beta

Peter Harbison, Product Marketing Manager for Website Optimizer, announced last week that Google is now offering the latest version of this free multivariate testing application to anyone who signs up through the Website Optimizer homepage. If you don’t want to take the time to sign up right now, the application will soon become available automatically in all advertisers’ accounts.

This testing application allows AdWord advertisers to test different landing pages in order to determine which ones generate the most conversions among traffic. This method of testing allows site visitors to determine what content is most useful and removes the time-consuming trial-and-error method that used to be the standard for determining landing page optimization. The Optimizer identifies how various headlines, product images, body copies, and price points affect sales and which combination of these elements result in conversions. This type of analytic testing was once reserved for large corporations. Google has made this technology available to small and medium-sized businesses with the introduction of this application.

The tool provides easy-to-read graphs showing which variations resonated best with their site visitors. Publishers are given detailed reports on visitor activity organized by version and page section. Advertisers are able to see which sections are most important relative to others, which versions of the page see the highest increase in conversions and make changes to layout in response to the results.

Check out this information packed article “101 Ways to Use Google’s Website Optimizer” for tips on using this tool designed to improve conversion rates. Another article, “64 Tips for Getting Started with Google Website Optimizer” lists elements of your website to test with Google’s Optimizer.